Last updated: June 2026 Florida Fashion | florida-fashion.com

1. Who We Are

Florida Fashion is an online boutique specializing in handcrafted evening gowns, bridal wear, and occasion dresses. Our website is florida-fashion.com, operated by Rockapps LLC.

For any privacy-related questions, you can reach us at:

Email: info@florida-fashion.com WhatsApp: +383 46 777 012

2. What Data We Collect

When you interact with our website or place an order, we may collect the following personal data:

Identity & contact data: Full name, email address, phone number, billing address, and shipping address.

Order data: Products purchased, measurements provided, design preferences, fabric and accessory selections, and order history.

Payment data: We do not store your full payment card details. Payments are processed securely through our payment provider. Only a transaction reference is retained.

Account data: If you create an account, your login credentials and saved preferences.

Technical data: IP address, browser type, device type, pages visited, and referring URLs, collected automatically when you browse our site.

Communications data: Any messages you send us via email, WhatsApp, or contact forms.

3. How We Use Your Data

We use your personal data for the following purposes:

  • To process and fulfill your orders, including custom and made-to-measure gowns
  • To communicate with you about your order status, delivery, and any required design confirmations
  • To manage returns, exchanges, and refund requests
  • To send you promotional emails or newsletters, if you have opted in
  • To improve our website and understand how visitors use it
  • To comply with legal and regulatory obligations
  • To prevent fraud and ensure the security of our platform

4. Legal Basis for Processing (GDPR)

If you are located in the European Union or a country with equivalent data protection laws, we process your data on the following legal bases:

  • Contract performance: Processing is necessary to fulfill your order and manage your customer relationship.
  • Legitimate interests: We may use your data to improve our services, prevent fraud, and send relevant communications, where this does not override your rights.
  • Consent: Where you have opted in to marketing communications. You may withdraw consent at any time.
  • Legal obligation: Where we are required to retain data under applicable law (e.g. accounting, tax).

5. Cookies

Our website uses cookies — small text files stored on your device — to enable core functionality and improve your browsing experience.

Necessary cookies: Required for the website to function (e.g. shopping cart, login session). These cannot be disabled.

Functional cookies: Remember your preferences and settings across visits.

Analytical cookies: Help us understand how visitors use our website (e.g. pages visited, time on site). We use this data in aggregate and anonymized form.

Advertising cookies: Used to show you relevant ads on third-party platforms such as Facebook and Instagram, based on your browsing behavior.

You can manage your cookie preferences at any time using the cookie settings panel on our website. Note that disabling certain cookies may affect the functionality of the site.

6. Third Parties We Share Data With

We do not sell your personal data. We may share it with trusted third parties only where necessary:

  • Payment processors: To securely process your transactions.
  • Shipping and logistics providers: To deliver your order.
  • Email and marketing platforms: To send order confirmations and, if opted in, newsletters.
  • Analytics providers: Such as Google Analytics, to understand website traffic.
  • Social media platforms: Such as Meta (Facebook/Instagram), if you interact with our social ads or pixels.
  • Legal authorities: If required by law or to protect our legal rights.

All third parties are required to handle your data securely and in accordance with applicable privacy law.

7. International Data Transfers

Florida Fashion is based in Kosovo and serves customers internationally, including within the European Union. Where your data is transferred outside the EU/EEA, we ensure appropriate safeguards are in place in line with GDPR requirements.

8. How Long We Retain Your Data

  • Order and transaction data: Retained for up to 7 years for accounting and legal compliance purposes.
  • Customer account data: Retained for as long as your account is active, or until you request deletion.
  • Marketing data: Retained until you unsubscribe or withdraw consent.
  • Technical/log data: Typically retained for up to 12 months.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request that inaccurate or incomplete data be corrected.
  • Deletion: Request that we delete your personal data, subject to legal retention obligations.
  • Restriction: Request that we limit how we process your data in certain circumstances.
  • Portability: Request your data in a structured, machine-readable format.
  • Objection: Object to processing based on legitimate interests, including direct marketing.
  • Withdraw consent: Where processing is based on your consent, you may withdraw it at any time.

To exercise any of these rights, contact us at info@florida-fashion.com. We will respond within 30 days.

If you believe your rights have been violated, you have the right to lodge a complaint with your local data protection authority. EU residents may contact their national supervisory authority.

10. Data Security

We take reasonable technical and organizational measures to protect your personal data against unauthorized access, loss, or disclosure. These include secure HTTPS connections, access controls, and encrypted payment processing. However, no online system is completely secure, and we cannot guarantee absolute security.

11. Children’s Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

12. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal data.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this page periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

14. Contact

For any questions, requests, or concerns regarding this Privacy Policy:

Email: info@florida-fashion.com WhatsApp: +383 46 777 012 Website: florida-fashion.com